by Staff Writers
Bordeaux (AFP) Dec 06, 2012
Asian duty-free specialist King Power has acquired the Bordeaux wine estate Chateau Bernadotte from Champagne Louis Roederer for an undisclosed sum, the company said Thursday.
King Power, which has offices in Bangkok and Hong Kong, also has investments in food and beverages, including wine interests in China, real estate, manufacturing, sports, brand development and leisure.
The acquisition of Chateau Bernadotte marks a new departure for the company, broadening its drinks and retail strategy, while capitalising on a synergy between its various activities.
Chateau Bernadotte operates a 40-hectare vineyard in Bordeaux's prestigious Medoc region, producing 200,000 bottles a year.
It is ranked as a Cru Bourgeois, below the level of classed growth wines but still considered to be of good quality. A bottle of a recent vintage would retail at the cellar door for around 10 euros ($13).
The property was acquired by Roederer in 2007 when the Champagne family bought second growth Chateau Pichon Longueville Comtesse de Lalande.
Roederer has invested millions in renovating and improving their Bordeaux properties, but this is the second estate it has let go, following the sale of Chateau Reaut to a group of investors.
Originating in Hong Kong, King Power is a major player in the duty free sector across Asia. It operates a retail network carrying an extensive portfolio of top drawer brands, including Cartier, La Perla and Godiva.
In 2006, the group acquired French costume jewellery chain Agatha.
In the drinks business, it already distributes brands including Hennessey, Remy-Martin, Courvoisier, Dom Perignon, and Bordeaux first growths Chateau Lafite-Rothschild and Chateau Mouton-Rothschild.
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