Subscribe free to our newsletters via your
  Energy News  




Subscribe free to our newsletters via your




















FARM NEWS
Spain's 'jamon' conquers China
By Emmanuelle MICHEL
Jabugo, Spain (AFP) June 11, 2017


The aroma is so extraordinary it's like "a punch in your mouth" says Luqi Wu, one of several Chinese businessmen standing in a cellar in southwestern Spain surrounded by thousands of hanging ham legs.

While he samples the product, three of his colleagues learn to cut the ham as finely as possible -- a crucial detail that they will put into practice back in Shanghai at tasting events for their own customers.

The world's top pork consumer, China has started getting a serious taste for Spain's world-famous "jamon" which is sold there as a luxury product and is getting one over on its French and Italian competitors.

"At the beginning, customers were just looking for elegant products because they're rich," says Wu, a sales manager at Jiarui Fine Foods, a Chinese company that specialises in importing luxury gastronomy products.

"But more and more they want to learn more and educate themselves... to know why it's so good and why it's got such a high price."

- 3,000 euros a ham leg -

The Italians got into the Chinese market early on with their Parma ham.

But Spain soon caught up and is now leading sales of dry-cured ham in the Asian powerhouse, making 1.8 million euros ($2 million) in sales last year excluding Hong Kong, according to the French Federation of Pork Industries (FICT).

By comparison, Italy made 1.4 million euros in 2016 and France tailed far behind with just 30,000 euros, as there is only one producer in the country equipped with the necessary authorisation to sell ham in China compared to 13 in Spain.

So it was that in March, several Jiarui Fine Foods employees travelled to the village of Jabugo in the southern hills of Andalusia, invited by the Cinco Jotas brand that specialises in high-quality ham.

In pasturelands covered in oak trees, herds of purebred black Iberian pigs gobble the last acorns of winter -- the very food product that gives the ham its unique hazelnut taste after a three-year maturing period.

There, Cinco Jotas workers give the Chinese sales managers a run-down of how the dry-cured ham is made.

They will use this knowledge to attract customers in China where classic dry-cured ham sells for 10 to 20 percent more than in Spain, and the highest quality ones command even fatter margins.

A leg of "pata negra" ham, the most sought-after, can go for up to 3,000 euros in Hong Kong.

- Forced to diversify -

Like 12 other Spanish ham makers, Cinco Jotas got authorisation to sell its ham in China at the beginning of the decade, and the world's most populous country has now become its number one market after Spain.

According to Jialin Shen, head of Jiarui Fine Foods, the overall market for high-quality ham in China is between 20,000 and 30,000 units a year.

Rene Lemee, head of Cinco Jotas's international department, travelled to China 16 times last year and has a dozen sales managers working there.

In his office hangs a world map with China at the centre, "to understand their point of view."

And the effort has paid off as sales of Spanish dry-cured ham in China have doubled between 2012 and 2016, says Jesus Perez Aguilar, spokesman for the Inter-professional Association of Iberian Pork.

"China has become the second foreign market for Spain's porcine sector, after France," he says.

He adds that sales abroad took off after Spain suffered a crippling economic crisis in 2008 when a domestic property bubble burst, compounding the global financial crisis, pushing the companies to seek new export markets.

- Risk of copycats -

But for Ibericos Torreon, a medium-sized company based in Salamanca in the northwest -- another major producing region -- success was not immediate.

The firm was forced to patiently go from trade fair to trade fair to introduce their product to the Chinese, who were more used to adding pork in soups or fragrant dishes rather than eating it on its own.

But "in the last two years, sales have taken off," says Laura Garcia Hernandez who manages exports for the company, refusing to reveal specific figures.

The risk of being copied in a country infamous for creating counterfeits does not appear to worry Spanish producers who say their dry-cured ham is the fruit of a specific climate, vegetation and animal.

"What is made in Spain is very exclusive to the peninsula," says Santiago Martin, chief executive of Embutidos Fermin, another producer of dry-cured ham.

Still, the sector is working on creating a certification along the lines of Europe's protected designation of origin, to try and avoid any future problems.

FARM NEWS
Scientists discover plant 'brain' controlling seed development
Birmingham UK (SPX) Jun 07, 2017
A new study by scientists at the University of Birmingham has revealed a group of cells that function as a 'brain' for plant embryos, capable of assessing environmental conditions and dictating when seeds will germinate. A plant's decision about when to germinate is one of the most important it will make during its life. Too soon, and the plant may be damaged by harsh winter conditions; to ... read more

Related Links
Farming Today - Suppliers and Technology

Thanks for being here;
We need your help. The SpaceDaily news network continues to grow but revenues have never been harder to maintain.

With the rise of Ad Blockers, and Facebook - our traditional revenue sources via quality network advertising continues to decline. And unlike so many other news sites, we don't have a paywall - with those annoying usernames and passwords.

Our news coverage takes time and effort to publish 365 days a year.

If you find our news sites informative and useful then please consider becoming a regular supporter or for now make a one off contribution.

SpaceDaily Contributor
$5 Billed Once


credit card or paypal
SpaceDaily Monthly Supporter
$5 Billed Monthly


paypal only

Comment using your Disqus, Facebook, Google or Twitter login.

Share this article via these popular social media networks
del.icio.usdel.icio.us DiggDigg RedditReddit GoogleGoogle

FARM NEWS
NASA satellites image, measure Florida's extreme rainfall

The heat is on for Sentinel-3B

exactEarth Launches Revolutionary Global Real-Time Maritime Tracking and Information Service

Earth is a jewel, says astronaut after six months away

FARM NEWS
GIS is a powerful tool that should be used with caution

Japan launches satellite in bid for super accurate GPS system

exactEarth Broadens Small Vessel Tracking Offering

Chinese firms develop BeiDou navigation applications

FARM NEWS
Decomposing leaves are surprising source of greenhouse gases

Activists block logging in Poland's ancient forest

Forensic analysis of wood's chemical signatures could curb illegal logging

Canada provides Can$867 mn to beleaguered softwood sector

FARM NEWS
Scientists use new technique to recycle plant material into stock chemicals

Newly identified gene helps time spring flowering in vital grass crops

Splitting carbon dioxide using low-cost catalyst materials

Cold conversion of food waste into renewable energy and fertilizer

FARM NEWS
New low-cost material for lighting and diagnostics produces white light imitating sunlight

US official backs clean energy cooperation with China

Artificial transpiration for solar water purification

Ultra-stable perovskite solar cell remains stable for more than a year

FARM NEWS
ADB: Asia-Pacific growth tied to renewables

GE Energy Financial Services Surpasses $15 Billion in Renewable Energy Investments

U.S. states taking up wind energy mantle

Scientists track porpoises to assess impact of offshore wind farms

FARM NEWS
India's Adani to start work on mine near Great Barrier Reef

From coal miner to writer of China's hit TV show

Gas leak kills 18 miners in central China

India's coal plant plans conflict with climate commitments

FARM NEWS
China rights lawyer charged with subversion

Chinese skinny-dippers defy public morals

Thousands gather at Hong Kong Tiananmen vigil

US returns criminal suspect to China




Memory Foam Mattress Review
Newsletters :: SpaceDaily :: SpaceWar :: TerraDaily :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News






The content herein, unless otherwise known to be public domain, are Copyright 1995-2017 - Space Media Network. All websites are published in Australia and are solely subject to Australian law and governed by Fair Use principals for news reporting and research purposes. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA news reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. All articles labeled "by Staff Writers" include reports supplied to Space Media Network by industry news wires, PR agencies, corporate press officers and the like. Such articles are individually curated and edited by Space Media Network staff on the basis of the report's information value to our industry and professional readership. Advertising does not imply endorsement, agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. Privacy Statement