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Apple still top global brand as value jumps: survey
by Staff Writers
New York (AFP) May 22, 2012

Book 'em: Nigeria seizes thousands of 'pirated' books
Abuja (AFP) May 22, 2012 - Nigerian authorities have seized thousands of suspected pirated books imported from China, including titles copyrighted by major international publishers, the justice minister said Tuesday.

The seizure included two containers with 2,118 cartons of books at the country's main port in the economic capital Lagos, Justice Minister Mohammed Adoke said.

"The two containers ... comprised 1,222 cartons and 896 cartons of books each, estimated at over 150 million naira ($940,000, 740,000 euros)," Adoke told journalists of the seizure that took place Friday.

He said the books included 30 copyrighted titles from publishers such as Penguin and Macmillan.

"An investigation is ongoing and the commission is committed to prosecuting the suspected piracy barons," Adoke said.


Apple has extended its lead as the world's most valuable corporate name with a strong 19 percent increase in its so-called brand value, a survey showed Tuesday.

The research firm Millward Brown Optimor, a unit of advertising and communications giant WPP, found that Apple's brand value increased 19 percent to $182.9 billion, holding the top spot for the second straight year.

IBM's brand value grew 15 percent to $115.9 billion and overtook Google, which dropped to third place at $107.8 billion.

The survey attempts to determine a brand value, separate from a company's stock market value, by calculating earnings potential and other intangible factors.

In advance of its share offering, Facebook rose 74 percent in value, the strongest increase. Worth $33.2 billion the social network moved up to number 19 from number 35, the survey concluded.

The BrandZ survey showed the top 100 global brands rose 66 percent since 2006 and are now worth $2.4 trillion.

"Brands are an insurance policy for businesses," said Eileen Campbell of Millward Brown.

"Despite a prolonged period of economic stress, political uncertainty and natural disasters that buffeted brands across many categories, the value of the world's leading brands keeps rising across many categories, sustaining and nurturing businesses."

David Roth of WPP said Apple continues to innovate and maintain its "luxury" brand status, but faces future competition from firms such as Samsung, which has a brand value of $14 billion.

"Samsung is successfully outpacing Apple in a significant number of markets by positioning as a cool, well-priced alternative to the ubiquitous iPhone," he said.

The top 10 in the survey, based on consumer analysis in numerous countries, was dominated by US firms.

In fourth place was fast-food giant McDonald's with a brand value of $95 billion, followed by Microsoft ($76 billion), Coca-Cola ($74 billion), Marlboro ($73 billion), AT&T ($68 billion) and Verizon ($49 billion).

The only non-US brand in the top 10 was China Mobile, worth $47 billion.

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Microsoft sees 'rebirth' with new Windows 8 system
Seoul (AFP) May 22, 2012 - Microsoft's upcoming Windows 8 series -- featuring an upgraded cloud computing service -- marks a "rebirth" of its operating systems, chief executive Steve Ballmer said Tuesday.

Ballmer described Windows 8 as the "deepest, broadest and most impactful" Windows software ever created by the US tech giant, after the current Windows 7 sold at unprecedented rates to businesses.

"It's really, in some senses, a dawning of the rebirth of MS Windows... It's certainly the most important piece of work we've done," he said in a speech to the Seoul Digital Forum.

Windows 8, whose preview version will be released in June, allows users readily to store and share personal data among various devices under the "SkyDrive" cloud computing service. Rival Apple already offers such a service.

The new Microsoft system will support a wider range of devices, including touch- and stylus-based smartphones and tablet PCs as well as desktop and laptop machines, Ballmer said.

The software giant has been trying to expand its presence in the booming software market for smartphones and tablets, which is currently dominated by Apple and Google.

Ballmer predicted that the cloud computing market would become dominated by a few big players.

"The number of core (cloud) platforms, around which software developers will do their innovation, is not ever-broadening," he said.

"It's really a quite smaller and focused number -- Windows, various forms of Linux, the Apple ecosystem."

In three to five years from now, "there will be just a few ecosystems that really can get the critical mass", he said.

Ballmer estimated up to 500 million users will have Windows 8 next year, promising the "best economic opportunity" for device makers and app developers who adopt the new system.

Microsoft will also soon introduce Skype powered by Windows 8, Ballmer said. His company last year bought the leading Internet video and voice-calling service for $8.5 billion.



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