Daimler chief executive Dieter Zetsche hinted Tuesday that the German carmaker must downsize under its new boss if it is to stay competitive in an industry that is shifting gears fast.

"We are a 160 billion euro company... and we are in an industry which is going through at least a transformation, some people even talk about a disruption," Zetsche told journalists at the Paris Motor Show.

"In this situation, we think a behemoth of this size is just not responsible," said Zetsche, who is preparing to hand over the reins in May to fellow board member Ola Kallenius.

Daimler employs around 290,000 people, nearly 60 percent of them in Germany.

But like its rivals, it expects future growth to come from new urban demand in emerging markets, where it is cheaper for Western carmakers to set up factories.

At the same time, the challenge of plateauing demand in Western markets is compounded by growing demand for zero-emission electric cars, which require far fewer workers to build.

Without directly addressing a potential downsizing in Europe, Zetsche said Daimler needed improved flexibility to pursue new technologies and partnerships.

He said this goal was shared with Kallenius, a Swede who will be the German group's first foreign CEO in over five decades.

"Our strategy we developed together, so I think things will be consistent throughout this change."

Daimler has been investing heavily in foreign expansions while facing challenges on its home turf, not least the "dieselgate" scandal over emissions.

This year the carmaker had to recall hundreds of thousands of diesel vehicles equipped with illegal devices designed to conceal high levels of emissions from regulators' tests.

Facing tough new EU limits on CO2 emissions starting in 2020, Daimler has finally embraced electric vehicles in earnest, presenting in Paris its first SUV to be released late next year.

But for now electric cars remain too expensive for most buyers, and an expensive prospect for carmakers.

"Overall the cost structure is improving, but we are not there yet," Zetsche said.

He declined to be drawn on a deal expected Tuesday on removing millions of older diesel cars from German roads, following crunch talks with Chancellor Angela Merkel's government on Monday.

At stake are potentially billions of euros in trade-in bonuses for buyers of new cars and costs to refit older vehicles, as well as the future of Germany's auto sector and its 800,000 jobs.

js/kjl/jh

DAIMLER

BAIC MOTOR

GEELY AUTOMOBILE HOLDINGS

Related Links
Car Technology at SpaceMart.com

Tweet

Thanks for being here; We need your help. The SpaceDaily news network continues to grow but revenues have never been harder to maintain. With the rise of Ad Blockers, and Facebook - our traditional revenue sources via quality network advertising continues to decline. And unlike so many other news sites, we don't have a paywall - with those annoying usernames and passwords. Our news coverage takes time and effort to publish 365 days a year. If you find our news sites informative and useful then please consider becoming a regular supporter or for now make a one off contribution.
SpaceDaily Contributor $5 Billed Once credit card or paypal		SpaceDaily Monthly Supporter $5 Billed Monthly paypal only

Ford CEO warns tariffs cut $1 bn in profit: report
Washington (AFP) Sept 26, 2018
Ford chief Jim Hackett on Wednesday ramped up his warnings about the tariffs imposed by President Donald Trump, saying his company was seeing profits slashed by $1 billion. Hackett said the global automaker could face more damage if the trade confrontations were not resolved quickly. "The metals tariffs took about $1 billion in profit from us," Hackett said in an interview on Bloomberg Television. "If it goes on longer, there will be more damage." Trump in June imposed steep tariffs on steel ... read more