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San Francisco (AFP) Jan 26, 2011 Facebook is rolling out options for advertisers to pay to "sponsor" comments people make about businesses, places or products at the world's largest online social network. A Sponsored Stories tool allows advertisers to take "word of mouth recommendations and promote them" to eye-catching notices on Facebook user pages, engineers at the firm said in an online video Wednesday. "It's not a message saying you should buy this thing or you should come to this website," an engineer said in the Facebook Marketing Solutions video. "It's your friend saying 'Look, I did this and I want to tell you about it.'" Sponsored Stories are updates or location check-ins that Facebook members post to be seen by friends and are only shared with those in a person's chosen circle of contacts at the online community.
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Google co-founder Page replacing Schmidt as CEOSan Francisco (AFP) Jan 20, 2011 In a surprise shakeup of its top management, Google said Thursday that Eric Schmidt, the chief executive over the past decade, will step aside in April for co-founder Larry Page. Google said the company's other co-founder, Sergey Brin, who along with Page and Schmidt has led the "triumvirate" at the helm of the Internet search titan, would be responsible for strategic projects and new produc ... read more |
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