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GM joins call for US action on climate change
by Staff Writers
Washington (AFP) May 1, 2013


GM pulls 'objectionable' China ad
Hong Kong (AFP) May 1, 2013 - US auto giant General Motors has withdrawn a global advertisement which refers to China as the land where people say "ching-ching, chop suey" after admitting it contains "objectionable lyrics."

The television advert for the Chevrolet Trax SUV, one of GM's latest car models, had been running in Canada since early April and was also posted onto Chevrolet's European website.

The offending advert features a song which includes the lyrics "In the land of Fu Manchu, the girls all now do the Suzie-Q, clap their hands in the centre of the floor, saying 'ching-ching, chop suey, swing some more.'"

The advert was replaced with a new version without the lyrics for Canadian broadcasters around a week ago and was also removed from all Chevrolet websites worldwide.

"GM has stopped airing a commercial for the Chevrolet Trax due to the objectionable lyrics of a song used in the spot's soundtrack," GM spokeswoman Ryndee Carney told AFP Wednesday.

"We apologize for the use of inappropriate content. We are conducting a full review of our advertising approval process to ensure this does not happen again in the future."

The incident comes at a time when GM is seeking to maintain its dominance in the lucrative Chinese car market where its sales rose an annual 11.3 percent last year to a record 2.84 million, according to the company.

Last month the US automaker announced it will this year launch 17 new or updated models in China, the world's largest car consumer, as it aims to make inroads into the country's luxury auto market.

General Motors, the largest US automaker, on Wednesday joined a call for the United States to take greater action on climate change as it said that environmental concerns were critical for business.

General Motors became the first automaker among 40 US companies in a joint appeal for policymakers in Washington to lead a "coordinated effort" against climate change, after the failure of earlier legislative proposals.

"We want to be a change agent in the auto industry," Mike Robinson, GM vice president of sustainability and global regulatory affairs, said in a statement.

GM is the maker of the Chevrolet Volt, the first electric plug-in car on the US market, and has set company-wide goals that includes reducing energy intensity by 20 percent over the decade to 2020.

The stance marks a turnaround. Detroit's Big Three long protested fuel economy standards and produced gas-guzzling trucks and sports utility vehicles as their Japanese competitors made inroads with eco-friendly cars.

The so-called Climate Declaration, launched in April, also includes major companies such as online retailer eBay, tech giant Intel, coffee leader Starbucks and numerous makers of sportswear.

The declaration warns that climate change is a real threat and urges action so that the United States can "remain a true superpower in a competitive world," although it does not endorse specific proposals.

President Barack Obama has vowed new efforts by the world's largest economy to reduce emissions of greenhouse gases blamed for the planet's rising temperatures and increasingly frequent disasters.

Efforts for nationwide restrictions on emissions have failed in Congress, with lawmakers of the rival Republican Party questioning the science behind climate change and saying that action would be too costly.

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CAR TECH
GM pulls 'offensive' China ad: report
Hong Kong (AFP) May 1, 2013
US auto giant General Motors is withdrawing a global advertisement which refers to China as the land where people say "ching-ching, chop suey" after admitting it contains "offensive content", a report said Wednesday. The television advert for the Chevrolet Trax SUV, one of GM's latest car models, had been running in Canada since early April and was also posted onto Chevrolet's European websi ... read more


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