South Korea's LG Electronics, a leader in smart appliances, has hit on a solution to a common frustration -- how to chill canned or bottled drinks in less than half an hour.

A new refrigerator displayed by LG on the eve of the Consumer Electronics Show (CES) in Las Vegas promises to make drinks ice-cold in just minutes with a feature known as the "Blast Chiller."

"Imagine you have a can of lukewarm soda," said Wayne Park, president and chief executive of LG Electronics North America. "It takes 40 minutes to chill it, even in a freezer.

"This cuts it down to under five minutes," Park said. "It's perfect for a can of beer on a hot summer afternoon."

The Blast Chiller distributes cold air throughout the chiller compartment of the refrigerator using jet flow to quickly cool down room temperature cans or bottles.