Mexican officials warned northwestern communities to be on alert Saturday as Tropical Storm Kay churns off the Pacific coast.

At 0900 GMT the center of Kay was located some 310 miles (495 kilometers) southwest of the southern tip of the Baja California peninsula, the US National Hurricane Center (NHC) reported.

The storm, which was heading towards the northwest at a speed of six miles per hour, was packing maximum sustained winds of 50 miles per hour, the NHC said.

Even though the storm was not expected to make landfall, Mexican officials warned coastal communities to be on alert.

Kay could unleash "very strong focused storms in southern Baja California," Mexico's National Meterological Service said. It urged residents to "exercise caution."

According to the NHC, Kay's tropical storm force winds extend outward up to 60 miles from its center -- not quite reaching land, but enough to churn up dangerous waves and pummel the region with heavy rain and strong winds.

Memory is still fresh of Hurricane Odile, which slammed Los Cabos on the southern tip of Baja California, in September 2014, killing six people and causing huge material damage.

Earlier in the month Tropical Storm Earl hit Mexico after weakening from a hurricane over Central America, bringing heavy rain and triggering floods along its path.