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NAVTEQ To Showcase Leading Map-Enhanced Traffic Solutions

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by Staff Writers
New York NY (SPX) Oct 24, 2008
NAVTEQ will showcase its latest advancements in NAVTEQ Traffic, ADAS and VII at the upcoming 2008 ITS World Congress in New York, November 16-20th. As a founding member of ITS and a premiere exhibitor at this year's show, NAVTEQ continues to demonstrate its long- standing commitment to innovations in the traffic industry.

NAVTEQ, in conjunction with Nokia, features the U.S. Department of Transportation's SafeTrip-21 program-an initiative expected to significantly advance the state of traffic data collection and traffic information quality.

In partnership with the California Department of Transportation (Caltrans), UC-Berkeley's Civil and Environmental Engineering Department and the California Center for Innovative Transportation (CCIT), the SafeTrip-21 project utilizes Nokia's proprietary Trip Line technology, a series of GPS points that monitor real-time traffic conditions as they relate to the mobile device's position on roadways, while preserving privacy.

NAVTEQ processes the GPS data from Nokia combining it with additional NAVTEQ-collected traffic information to deliver complete and accurate travel time predictions to users. With this technology in place, NAVTEQ and the program's participants can better leverage community-enhanced traffic data to revolutionize the industry's data collection methods for mobile traffic information.

This year, NAVTEQ traffic exhibits will feature:

Nokia Community-Enhanced Traffic
+ Community Enhanced Traffic featuring Nokia mobile device data utilizing its proprietary Trip Line technology

+ Proprietary privacy technology Privacy by Design protects consumers and allows Nokia to collect, store and transmit only the minimum information necessary for GPS data purposes

SafeTrip-21
+ Advanced mobility and spatial awareness applications developed in conjunction with UC-Berkeley's Partnership for Advanced Transit and Highways (PATH) and Caltrans

In addition to traffic technologies, NAVTEQ also will showcase:

Advanced Driver Assistance Systems (ADAS)
+ Demonstrations featuring NAVTEQ's market-leading approach to accelerate development of map-enhanced ADAS, in virtually all vehicles

+ Unique Map and Positioning Engine (MPE) Reference Solution which features a compact version of the map and ADAS-only attributes + NAVTEQMPE map, NAVTEQ Electronic Horizon and recommended MPE specification to advance applications that reside on a small circuit board or are distributed in the electronics architecture of the vehicle, providing an application that is always on and does not need a stored navigation route

+ Vehicle navigation systems, featuring the complete, rich, detailed version of the NAVTEQ map

Vehicle Infrastructure Integration (VII)
+ Demonstration showcases NAVTEQ's innovative approach to Vehicle Infrastructure Integration (VII), which is fostering the deployment of advanced vehicle-vehicle and vehicle-infrastructure communications that aim to enhance highway efficiency and safety by reducing vehicle accidents.

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