Jonah Mytro, co-founder of Green America daily deal website GreenDeals.org, has announced the official launch of "Green Tuesday," an annual shopping occasion devoted to seeking out eco-forward purchases when shopping for holiday gifts. This year's Green Tuesday is devoted to November 27, 2012, and will continue to occur the first Tuesday after Thanksgiving each year thereafter.

The philosophy of Green Tuesday goes well beyond what Black Friday and Cyber Monday offer. Where the Friday and Monday shopping days following Thanksgiving has led to frenzied shopping and unconscious consumer spending, Green Tuesday encourages holiday shoppers to stop and think and to make eco-minded choices when purchasing items on their friends' and family members' holiday wish lists, seeking out fair-trade, sustainable, artisanal and overall greener goods that support the planet and may also give back to communities around the globe.

"During the holiday season consumers are faced with a lot of shopping decisions," Mytro said.

"Green Tuesday is designed to inspire consumers to make thoughtful, purposeful, eco-minded choices. It means really thinking about the money you are spending and buying the right gift for the right person while taking care of the planet at the same time."

Mytro is co-founder of GreenDeals.org, a "daily deals" website offering discounts from green businesses, giving consumers the opportunity to shop sustainably and conveniently throughout the year. GreenDeals is not only a social shopping and community hub; it also features eco-minded tips for everyday living and green coupons for additional cost savings.

As the first Green Tuesday ramps up, the GreenDeals site will offer exclusive Green Tuesday deals, coupons and giveaway opportunities for ten days beginning November 27, 2012, from the most authentic and innovative eco-forward companies to help consumers get in the spirit of giving as well as in the spirit of getting specially crafted deals.

"We are hoping Green Tuesday results in something of a paradigm shift," adds Mytro. "Our goal is to encourage a different way of thinking about holiday shopping - one that's more deliberate, more purposeful and one that will inspire consumers to shop with the planet in mind when there's a greener form of a gift you were already planning to purchase."

An annual event, Mytro plans for Green Tuesday to become part of the holiday shopping vernacular within online and retail shopping venues worldwide that supports sustainable and eco-forward products from food to fashion, beauty to home design, gadgets and gear.