"Whether it's the busy executive seeking a better route from their parked car to the location of their next meeting or the holiday traveler looking for the nearest bank machine, consumers need to be able to quickly orient themselves in their surroundings to find their way," said Magnus Nilsson, CEO, Wayfinder.

"Working with Tele Atlas, we are able to enhance Wayfinder's solutions with advanced visual and pedestrian-specific content so our consumers have the best mobile navigation experience."

Tele Atlas Urban Maps complements Tele Atlas MultiNet digital map database to deliver the complete street network, including non-drivable, pedestrian-only thoroughfares and a selection of points of interest (POIs) that enhance a user's ability to find their way through busy urban centers and reach their destinations.

To enable a more realistic display of city environments, Tele Atlas Urban Maps integrates Tele Atlas 2D City Maps, which show building footprints, sidewalks, town blocks, parks and railway infrastructure along with 2D Landmarks, which provide well-known visual waypoints for enhanced recognition and orientation.

Tele Atlas Urban Maps are available for nearly 120 cities globally, including key cities in Asia-Pacific, Europe and North America such as Amsterdam, Beijing, Berlin, Boston, London, New York, Paris, San Francisco, Shanghai, Singapore, Toronto and Washington DC.

To further enhance offerings for pedestrians, Tele Atlas' customers and solution developers can incorporate additional Tele Atlas products, including Tele Atlas 3D City Maps, Tele Atlas 3D Landmarks and Tele Atlas CityGuide, as well as aerial imagery.

"Map usage on mobile phones has grown rapidly over the last 18 months, spurred by the widespread availability of both GPS-enabled mobile phones and more compelling location-based applications. As a result, there is increased market opportunity to offer consumers solutions that help them quickly orient themselves to their surroundings and find what they are looking for a busy urban environment," said Rik Temmink, vice president of global product management, Tele Atlas.

"With Tele Atlas Urban Maps, our customers can leverage advanced visual content and pedestrian-specific map information to develop next-generation mobile and LBS applications for their end users."

Tele Atlas also offers a prototype with new features for Urban Maps including, enhanced pedestrian attribution and neighborhood definitions. These features presently are available as a prototype for Tele Atlas customers for 23 cities in 11 countries in Europe.

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