The Science of the Startup addresses the three pillars of any business operation, namely Admin, Sales and Delivery (ASD). It focuses on identifying the market then the processes to get there.

The simple ASD structure allows quality control and customer service. Bartz will use his real world examples including the founding efforts from 1992 for www.Spacedaily.com and its collection of daily online newspapers and recent solar adventures.

To Bartz The Science of the Startup uses basic known business processes and structures but allows for R and D in systems. In three years from founding, the company will morph into what customers are willing to pay for ... or die.

Bradley Bartz is a serial entrepreneur with startups and founded companies in America, Japan and Australia.

Over his 36 year career, Mr. Bartz founded three significant companies, each time years ahead of the market. These include a non-for-profit to train the blind to sell in 1986, Japan's first commercial internet company in 1991, and in 2000 ABC Solar Inc., to design and build solar electric systems: www.ABCsolar.com.

Mr. Bartz recently published a book about founding Japan's first commercial internet company, available on Amazon as "Japan.co.jp - Hardhat Required."